Why Use The Engine To Boost Sales Effectiveness?

No sales person, or sales organisation, has a 100% win rate. Thus, every organisation presents opportunities with respect to increasing sales effectiveness. But how to exploit those opportunities?

We have developed a methodology to guide managers in identifying and exploiting opportunities for increased sales effectiveness and accelerated sales growth.

It encourages managers to view sales and marketing, not as a set of discrete functions (e.g. telemarketing, or customer service), but as the revenue-generating engine of the business.

The Sales Engine framework enables managers to look behind such general problems as ‘not enough leads’ or ‘low conversion rates’ to identify specific opportunities to accelerate sales growth in their business.

The sales engine guides mangers step by step through an examination of effectiveness in terms of 6 key stages of the sales process, including sales; leads, meeting, cycles, orders and repeat orders.

It is an important tool in the application of a scientific, approach to identifying and exploiting opportunities for increased sales effectiveness.

The Sales Engine enables managers to look behind such general problems as ‘not enough leads’ or ‘low conversion rates’ to identify specific opportunities to accelerate sales growth in their business.

Comments ( 0 )

    Leave A Comment

    Your email address will not be published. Required fields are marked *