Would you rather be seen by your colleagues as a strategic genius, or an effective tactician? Well, perhaps it depends on your pay grade, or job title.
On a practical level whether you are a strategist or a tactician, depends on your answer to the following questions:
- Do you take one day/week/month at a time? Or can you look beyond this quarter?
- Do you see the bigger picture? Or is it a struggle to ‘see the wood from the trees’?
- Are you (and your team) working hard, or working smart?
- Is your approach that of the rifle, or shotgun?
- Is everybody singing of the same hymn sheet?
- Do you have clear priorities, or are you simply fire fighting?
There are opportunities for most managers to become a little more strategic in both their thinking and their approach. It means an approach to developing sales that is more:
- Deliberate and considered (the planning and information gathering in strategy)
- Consistent and co-ordinated (the clarity, direction and focus in strategy)
- Long term – looks beyond this quarter (to adopt a longer term view)
- Ongoing – one that avoids costly stop-starts and zig zag courses of action
- Priority driven – makes trade-offs and sets priorities (that is decision making and resource allocation in strategy)
- Realistic / pragmatic and yet ambitious, or visionary (setting strategic goals)
- Colective/team based – to which everybody has subscribed (it is not just the managers / CEOs strategy)
- Resource concious – allocated resources in the most deliberate and focused manner possible (the essence of strategic priorities)
- Strategic – makes real choices about where and how to compete/grow (the essence of competitive strategy).