Einstein famously said that today’s problems won’t be solved by the same thinking that created them. The same applies to strategy. The problems with strategy – the failure rates, the length of time it takes, and so on, demand a new mindset.
In business standing still is not an option. Yet many managers fail to address the factors that can stall growth and prevent change. Tackling the structural and cultural barriers to growth is key to success.
Strategy was traditionally considered to be a slow process – just like chess. However the demands of competing in today’s markets require the opposite. Indeed the ability to speedily devise and implement strategy is itself an important determinant of business success.