There are interesting parallels between selling and driving a race car. Both are concerned with speed and of course with winning . For the driver the challenge is to get the race car across the line ahead of the competition – for the seller it is about getting the sale/key deal across the line. For both there can be any number of obstacles along the track and the risk of a crash is always present.
In this the first of a series called ‘Sales Manager Speed Secrets’ we borrow on the advice of racing greats, such as Ross Bently and Mario Andretti, to provide salespeople with valuable tips on how to accelerate the sale.