Category: Sales Strategy

Strategy – The 4 Killer Flaws & How To Avoid Them

More strategies fail than succeed.  However the causes of failure are no surprise.  Here we explore the 4 killer flaws of strategy and how to avoid them.

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Strategy – Is Your Head in the Clouds?

In a nutshell here is the problem with traditional strategy: it is all to often divorced from reality.

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Strategy & the Need for Speed

Strategy was traditionally considered to be a slow process – just like chess.  However the demands of competing in today’s markets require the opposite. Indeed the ability to speedily devise and implement strategy is itself an important determinant of business success.

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Strategy Is Answering The ‘How To Grow Faster?’ Question

We define strategy as the answer to the ‘how to grow faster?’ question.  That is to reflect the number one obsession for most CEO’s and senior executives –  accelerating profitable growth.

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Fast Strategy or Slow Strategy – Its Affect on Your Performance

To facilitate some fresh thinking we get managers talking about strategy that is fast and slow, rather than good or bad.

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Strategy Is Confusing, But The Requirements of Growth Are Not!

Confusion about what strategy is and is not does not help managers in their pursuit of growth.  Here we look beyond the academic approach to what managers need from strategy.

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Re-thinking Strategy

How exactly you define ‘strategy’ could have an important influence on your success.  That is the surprising result of extensive cross-industry research.  Here we will explore your personal definition of strategy and why exactly it matters.

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‘Winning By A Nose’ – The Importance Of Direction & Focus For Sales Teams

When somebody throws themselves across the finish line just slightly ahead of a competitor the expression ‘winning by a nose’ is often used.  But in Formula One racing ‘winning by the nose’ has a deeper meaning – one that has resonance with sales success.

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Sales Success: Balancing Power And Precision

Some people think Formula One Car racing is all about speed.  But they are mistaken.  The same principle applies in sales strategy, where the power of your sales and marketing performance is determined greatly by its precision.Continue Reading..

Strategy And The Racetrack – The Formula 1 Analogy

Sales strategy is about speed, winning and teamwork. That makes Formula One a powerful metaphor for the strategies required for accelerating sales growth and performance.

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