Strategy was traditionally considered to be a slow process – just like chess. However the demands of competing in today’s markets require the opposite. Indeed the ability to speedily devise and implement strategy is itself an important determinant of business success.
How exactly you define ‘strategy’ could have an important influence on your success. That is the surprising result of extensive cross-industry research. Here we will explore your personal definition of strategy and why exactly it matters.
When somebody throws themselves across the finish line just slightly ahead of a competitor the expression ‘winning by a nose’ is often used. But in Formula One racing ‘winning by the nose’ has a deeper meaning – one that has resonance with sales success.
Some people think Formula One Car racing is all about speed. But they are mistaken. The same principle applies in sales strategy, where the power of your sales and marketing performance is determined greatly by its precision.Continue Reading..