Your customer’s fear of change could lengthen the sales cycle and maybe even jeopardize the sale. However, if handled correctly it can be an ally in winning the sale.
Sales managers often think about the effectiveness of the sales team, sales strategy or sales process. However, there is one vital ingredient of sales success that is generally overlooked. That is the health of the sales organization.
Here we examine some of the ways in which managers can adopt a more systems thinking-led approach to illuminate new solutions to old problems. This is core to the effectiveness of The Strategy Pitstop™ process.