A lot has been written about what strategy is and is not – about what makes a good strategy and indeed why successful strategies are so rare. However much of what has been written has had the effect of adding to rather than taking from the level of confusion surrounding the topic. Here we seek to distil the essence of strategy.
In business standing still is not an option. Yet many managers fail to address the factors that can stall growth and prevent change. Tackling the structural and cultural barriers to growth is key to success.
Strategy was traditionally considered to be a slow process – just like chess. However the demands of competing in today’s markets require the opposite. Indeed the ability to speedily devise and implement strategy is itself an important determinant of business success.